I’ve designed products at scale for Meta. I’ve created educational experiences for learners of all ages. Whether I’m in big tech or a small classroom, my mission is to equip people with the knowledge and skills to understand the world and act with autonomy.
Launching a new product category inside a private-messaging app
Owning the product positioning for a zero-to-one launch that required users to rethink what Messenger is. Building the trust architecture that made discoverability feel safe.
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Solving a two-sided cold start problem, from day one
Using targeted UXR to diagnose why new communities stagnated after launch. Crafting behavioral nudges and social scaffolding to drive first-week engagement for both admins and members.
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Unifying naming architecture across Messenger and Instagram
Reconciling years of fragmented, redundant naming across Instagram and Messenger into a unified, localization-ready taxonomy built to scale across Meta’s community messaging ecosystem.
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Commas game
End-to-end design of a grammar mini-game that reached 50K monthly users and ranked 4th of 44 for user satisfaction.
Language arts skill library
A suite of interactive ELA skills covering logical fallacies, literary analysis, and everyday grammar, scaled across grades 3–12 for IXL’s core curriculum.
Back-to-school & growth campaigns
Full-funnel campaign work for Meta and Elevate: concept, copy, and creative direction across global and performance channels.
Before designing for big tech, I spent years in education: teaching, then state-level assessment development and curriculum design. That background informs everything: information architecture, systems thinking, and a deep respect for how people learn and process information.
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