Instructive & impactful, by design

Hi, I'm Allen 👋🏼 I design content-first experiences that inform, educate, and scale — from learning platforms to consumer products and enterprise tools, built for companies like Meta, Autodesk, and more.

About me

I’m a UX designer with over a decade of expertise in creating human-centered digital experiences across learning platforms, consumer apps, and enterprise tools.Before designing for big tech, I began my career in education — first as a teacher, then as a curriculum designer and test developer for state-level assessment programs. That background still informs how I approach my design practice: with precision, systems thinking, and a deep respect for how people learn and process information.This perspective is evident in all of my work, for companies like Meta (Messenger), Autodesk, and IXL. Whether I'm designing grammar games, marketing creative, or scalable onboarding experiences, my goal is always to guide users with intention and empathy.

How I work

While every project has its own nuance, my design practice generally follows the core phases of product development — from early exploration to long-term scale.I don’t slot in late to fill gaps. I work as a strategic partner from day one, helping shape product direction alongside other designers, PMs, and other cross-functional partners.

  • Align & Frame 🧭
    I work closely with product, design, and research to clarify the problem space and define what success looks like — grounding early discussions in user needs, product goals, and content implications.

  • Co-Create & Concept đź’ˇ
    I contribute to ideation and early concept development, using lo-fi prototypes and flows to shape user journeys, identify edge cases, and articulate systems. I present early and often, working to embed content as part of the design architecture — not just as UI text.

  • Prototype & Test 🔍
    I partner with UXR to build and test concepts in context — iterating on both content and the overall UI. I pay close attention to how content performs across locales, surfaces, and user personas.

  • Launch & Measure đź“Š
    I work with data and product teams to evaluate content performance against key metrics. I believe in making content measurable and tied to outcomes.

  • Support & Evolve 🔄
    Post-launch, I help refine and scale product experiences based on user feedback, product changes, and emerging needs — supporting education, trust, and long-term adoption.

Featured work

Messenger Communities is a group messaging product within the Messenger app that helps small to medium-sized groups connect through topic-based chats and a shared “community home.” I was the sole content designer from ideation to global launch—shaping the core product experience over just six months as it scaled from zero to millions of users worldwide, with sustained week-over-week growth.These case studies highlight how I used content design to:

  • Reframe Messenger’s private-chat paradigm to support a new, community-driven use case

  • Drive adoption at scale with strategic NUX messaging and trust-building features

  • Boost engagement through lightweight onboarding, social proof, and clear structure

SEE CASE STUDIES → (Request access)

Selected projects

In addition to Messenger, I’ve led high-impact work in education, B2B marketing and various consumer products. From designing curriculum at scale to shaping marketing strategy and game mechanics, I bring a content-first mindset to address a wide range of challenges.Highlights:

  • Elevate (Commas game): Designed and shipped a grammar mini-game used by 50K+ monthly users; ranked 4th out of 44 games per user feedback

  • Elevate (Ad campaign): Wrote and iterated on paid ad creative, boosting return on ad spend from 70% to 130%

  • IXL (Language Arts skills): Developed and scaled Common Core-aligned ELA content for grades 6–8; managed a team of 12 writers/editors

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